Built where aging, caregiving, enterprise and technology converge.
DWEL is the workforce productivity platform for employee caregivers. It takes the recurring, non-clinical work of caregiving off the employee's plate and closes the loop with the family.
Built by leaders who understand the problem.
DWEL brings together enterprise operators, aging-in-place experts, category creators and AI builders.
A serial technology entrepreneur and enterprise leader with experience across 15 startups, 10 exits and more than 40 advisory roles. Bill brings the company-building discipline required to establish and scale a new enterprise category.
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An aging-in-place author, lecturer and operator of four Senior Helpers franchises. Mark combines direct caregiving experience, home care expertise and corporate turnaround leadership to keep DWEL grounded in the realities facing older adults, families and employers.
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A senior operating executive whose experience spans JPMorgan, EY, Bank One and Microsoft. Maureen brings large-enterprise operations, governance and execution expertise to DWEL’s growth and commercialization strategy.
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A technology executive with leadership experience at McKesson, KeySpan, WestJet, Verizon and utility.net. Cheryl leads the secure, extensible technology foundation behind DWEL’s Intelligent Care Orchestration platform.
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A senior marketing executive whose experience spans IBM Watson, GE Healthcare, OpenText, MuleSoft and other big tech companies. Rita brings her new product introduction, category creation, marketing and GTM expertise to DWEL’s brand, launch and employer growth.
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An entrepreneur and AI builder with experience across nine startups and voice-first technology. Bret leads development of the Agentic AI capabilities that allow Chris to understand requests, act and follow through.
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An integration and technology leader with experience at Neustar, Asurion and Signet Computer. Ed focuses on connecting DWEL with the services and systems required to execute recurring caregiving tasks.
LinkedIn ↗Experience that challenges and strengthens our thinking.
Advises DWEL on national benefits distribution, broker adoption and employer-sponsored caregiving strategy.
Advises on human capital strategy, the CHRO buying process and the practical needs of large employers.
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Brings the perspective of an experienced benefits buyer to DWEL’s enterprise value proposition and adoption strategy.
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Brings national family-caregiving expertise and a focus on innovation and impact for America’s millions of family caregivers.
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Advises on healthy aging, community impact and the systems that help older adults remain independent.
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Brings financial leadership and healthy-aging market experience focused on making successful aging more accessible.
LinkedIn ↗Advises on enterprise AI, responsible adoption and the role of intelligent systems in creating measurable business value.
Contributes enterprise revenue leadership and experience scaling technology solutions for complex organizations.
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Provides perspective on enterprise decision-making, financial services and executive-level adoption.
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Contributes institutional, financial and enterprise-market perspective to DWEL’s go-to-market strategy.
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Advises on executive leadership, organizational growth and the introduction of new operating models.
LinkedIn ↗Brings enterprise operations, technology and governance experience to DWEL’s strategic review process.
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Chris RichDWEL's first investor, advisor and friendWhy is our AI Agent named Chris?
I received a phone call on April 2nd, 2026, informing me that my good friend Chris Rich passed away from a heart attack the evening before. I was stunned. Chris was only 63 years old. He was super-fit and I didn’t remember him ever being sick a day in his life. How could that happen?
DWEL’s Leadership meeting was scheduled to begin in 20 minutes. Every one of our team members knew the impact that Chris had on DWEL. Chris wasn’t just an Advisor. He was a Cheerleader. He wasn’t just our first Investor. He worked hard to find additional investors. And Chris was not just a friend. He was one of my closest friends. What do I say to my team?
I mumbled the tragic news as best I could. A few minutes of silence. Then Cheryl, our CTO, spoke. “What I remember most about Chris is that he always asked a million questions. But it wasn’t because Chris wanted to know the answer. It was because he wanted to help us find the answer. He was always looking for ways to help.”
Cheryl paused, then continued. “That’s what our AI Agent does: asks questions and finds the answers, always looking for ways to help. I think that we should name our Agent ‘Chris’ to honor him.”
My team’s response was immediate and unanimous. ‘Chris’ will be a key member of DWEL forever.
Bill Seibel, Co-Founder, DWEL