LEADERSHIP TEAM

Built by leaders who understand the problem.

DWEL brings together enterprise operators, aging-in-place experts, category creators and AI builders.

Bill Seibel headshot

Bill Seibel

CEO

A serial technology entrepreneur and enterprise leader with experience across 15 startups, 10 exits and more than 40 advisory roles. Bill brings the company-building discipline required to establish and scale a new enterprise category.

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Mark Friedman headshot

Mark Friedman

President

An aging-in-place author, lecturer and operator of four Senior Helpers franchises. Mark combines direct caregiving experience, home care expertise and corporate turnaround leadership to keep DWEL grounded in the realities facing older adults, families and employers.

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Maureen Osborne headshot

Maureen Osborne

Interim COO

A senior operating executive whose experience spans JPMorgan, EY, Bank One and Microsoft. Maureen brings large-enterprise operations, governance and execution expertise to DWEL’s growth and commercialization strategy.

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Cheryl Smith headshot

Cheryl Smith

CTO

A technology executive with leadership experience at McKesson, KeySpan, WestJet, Verizon and utility.net. Cheryl leads the secure, extensible technology foundation behind DWEL’s Intelligent Care Orchestration platform.

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Bret Siarkowski headshot

Bret Siarkowski

AI Development

An entrepreneur and AI builder with experience across nine startups and voice-first technology. Bret leads development of the Agentic AI capabilities that allow Chris to understand requests, act and follow through.

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Ed Barker headshot

Ed Barker

Integration Development

An integration and technology leader with experience at Neustar, Asurion and Signet Computer. Ed focuses on connecting DWEL with the services and systems required to execute recurring caregiving tasks.

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